Crumbl launches its first gluten-friendly flavor as part of its collab with the Kardashian Jenner family

This flourless chocolate cake is so gooey and indulgent that you might not even realize it’s gluten friendly.

Crumbl, known for its large cookies served in its iconic pink boxes, launched its first gluten-friendly dessert this week. The dessert business’s cookie flavors change weekly, and this week features a collaboration with the Kardashian Jenner family.

Kourtney’s flourless chocolate cake features a gluten-friendly chocolate cake that’s made with zero refined sugar, drizzled with a dark chocolate glaze, and topped with tangy raspberries, according to Crumbl general manager Devin Winstanley.

“Kourtney’s flourless chocolate cake has been a long time coming for our gluten-free community,” he says. “We’re very excited about this flavor. It’s very rich, sweet and chocolaty while being gluten-friendly; it’s a pretty special dessert. We’re excited to reach that market of people who haven’t been able to try Crumbl before because of their gluten intolerance.”

Winstanley notes that the flavor is gluten-friendly, as all Crumbl stores feature an open-concept kitchen. While the flourless chocolate cake was created for those with gluten sensitivities in mind, the business wants customers to be aware of potential cross-contamination.

The cookies in the Kardashian Jenner collaboration were put together by Crumbl based on the family members’ favorite flavors, according to Jesse Folsom, owner of the Crumbl stores on Oʻahu.

“Crumbl is very popular on Tiktok and Instagram; celebrities love it,” he says.

Besides Kourtney’s flourless chocolate cake, this week’s flavors include Kris’ classic yellow layer cake with fudge frosting, chocolate glaze and chocolate curls; Kim’s snickerdoodle crumb cake cookie with a cinnamon streusel crunch and white chips; Khloe’s cookies & cream skillet cookie with fresh vanilla bean cookies & cream mousse and chocolate ganache; Kendall’s cookie dough cupcake cookie with cookie dough-inspired buttercream and crumbled cookie pieces; and Kylie’s pink confetti sugar cookie with pink cake batter buttercream and rainbow sprinkles.

When asked about the most popular flavor of the week thus far, Winstanley says that, overall, it’s been pretty even.

“The most popular would be Khloe’s cookies & cream skillet cookie,” he says. “The island loves their Oreo cookies and cream flavor. Kim’s snickerdoodle has been my favorite because of the delicious streusel on top.”

This isn’t the first time Crumbl has done a celebrity collaboration. Previous collabs include Olivia Rodrigo’s GUTS cookie (triple berry jam and light vanilla buttercream between chilled purple vanilla cookies, rolled in colorful sprinkles and finished with a star cutout) and Rob’s Backstage Caramel Popcorn Cookie featuring The Jonas Brothers. The latter was a warm, buttery cookie topped with caramel cream cheese frosting, caramel drizzle and caramel popcorn pieces.

A single cookie cost $4.99, a four-pack is $18.99, a six-pack is $24.99 and a 12-pack is $48.99. Winstanley notes that there is a limited-edition six-pack this week, which is a different color from the signature pink Crumbl box. The limited-edition box features the Kardashian Jenner family members’ signatures.

There are slight upcharges for the gluten-friendly chocolate cake (an additional $1.99) and yellow layered cake (additional 99 cents).  

CONTACT
Crumbl
Various locations
crumblcookies.com
Instagram: @crumbl

Kelli Shiroma Braiotta can be reached at kelli@alohastatedaily.com.